Saturday, September 7, 2024

Suave is DEI? Try an ARS(ehole) attempt to fit in!

 Your company is now pandering to the ageist, racist, and sexist portion of the DEI movement.


I am a 63 year old Caucasian woman with 2C hair type and some grey hair (which is also curly) and I used to purchase your Suave Professionals with Natural Shea Butter and Pure Coconut Oil Shampoo and Conditioner, as it worked best with my hair.


Much to my disappointment, when I received my most recent order of these two products from Amazon, you had rebranded this product to cater to a single segment of the population which did not represent me, or many other people and included unappealing name changes, "Lush & Coily".


The cartoonish representations on the new labeling are all women of mid- to dark- skin tone with not a grey hair among them, and not a single man or boy.


You are deliberately shutting out those of us over the age of greying hair, with lighter skin tones, and not the gender that you have portrayed with almost stereotypically offensive caricatures.


Unfortunately, the heads of the US government you are covertly supporting with this exploitation have also destroyed our economy to the point that I am realistically unable to afford throwing the products in the trash.


Rest assured that after this point, I will no longer purchase any Suave products, nor will my household, until you issue a formal apology and return to what used to be a classical, non-biased packaging.


Thank you for your time and consideration.